Audio previews—an affordable marketing tool for books

Many authors viewed book trailers as a good marketing tool. However, due to limited marketing budgets, book trailers often resembled stepped up versions of PowerPoint slideshows, falling short of the public’s expectation of Hollywood-quality videos and trailers.

In addition, many viewers were left disappointed when the actual book did not measure up to book trailer promises. Since these videos were created from someone’s interpretation of the book, this unfortunate outcome could not be avoided.

In order to portray the book as accurately as possible, while keeping the focus on the author’s actual words and talent, we developed the Audio Book Preview. A concept based on old radio show programs from the 40’s. Actual book passages are read by a professional voice talent, while we added subtle sound effects and background music to heighten the story presentation. But the bottom line here is that the audio track is authentic to the book; no interpretation, and no unreasonable budget required.

If you are looking for a unique book promotion concept, please give us a call to discuss how we can assist you with your book marketing efforts.