Client Stories
eBook Marketing
Are you using lead magnets effectively to attract potential new prospects?
Ebooks are the most popular lead magnet, with 27.7% of marketers using them.
One of the many challenges a company has is to attract new prospects. Lead magnets are often used as a tool for this endeavor, and they can be in the form of discount codes, templates, white papers, webinars, and ebooks.
To successfully obtain the coveted contact name and email address, the lead magnet should meet the following criteria:
- Understand your target audience’s goals and challenges.
- Provide relevant, quality materials.
- The lead magnet should offer value to your target audience.
- Share value-packed information or solutions your audience cannot get anywhere else.
- Show your brand/service’s competence and expertise by providing quantifiable data or proven achievements about your company.
- Strike a balance between offering enough pertinent information and creating a desire to want more.
- Ensure the lead magnet has all the company information so the potential new audience knows how to contact your company if the content is shared.
No matter which option your company decides to employ, the visual presentation of the magnet matters. Well-designed pieces present your company in a professional light and convey a perception of value.
Please see the samples of eBooks we’ve designed for two companies.
Primary objective: To attract new prospects by offering eBooks on their website to address issues often encountered in their industry and share viable solutions.
Client concerns: The per-page costs, as other companies based their project estimate on the final page count.
Solution for the Client: Our company does not base eBook projects on page count. It goes back to adapting to the criteria of an effective lead magnet that offers quality information with perceived value.
Deliverable Results: Our team developed 20-page, industry-specific “pain point” eBooks incorporating the company graphic standards that looked like a magazine. The eBooks utilized images to visually break up the information with strategically placed embedded hyperlinks to launch videos, pdfs, or a form to request a demo to enrich the final material.
If you are contemplating creating an eBook but are daunted by the time and effort required, please note that eBook content can be repurposed from the content you may already have.
Contact us for your lead magnet design services.
Click below to see a few recent eBook projects.
