Client Stories
Robot 27
A marketing makeover for a new robotics company
Are your company documents appropriately dressed before they are sent out to the world?
Before leaving for work, we all check ourselves in the mirror to double-check that we are presenting ourselves to the world in the best way possible.
That attentiveness should also apply to all the documents with your company logo.
We are often contracted to assist in enhancing a flyer or a brochure to improve the visual presentation, improve legibility, and use graphic or type treatments to bring attention to specific information on the document.
Robot27, a small robotics company in Southern California, engaged us to provide design solutions for their sales sheets. We suggested adding ‘Right out of the box’ as an attention getter which has become their trade motto.
How we approached the task:
We love to work with engineers and the sales staff’s rough concepts so we can follow their thought processes.
Once we understand the project’s target audience and the specific information that needs to be highlighted in the document, we then go to work to organize and apply design solutions to the layout.
The design solution for Robot27:
- Suggested a folded sheet to give more white spaces to spread the information so that the reader can quickly locate the information they are interested in.
- Utilize corporate graphic standards for color selection and type font usage
- Visually organize information or product images, so the reader does not have to hunt for them.
- Give a visual break between sections with larger type subheads.
- Lead the reader’s eyes by setting the document’s font sizes from large to small.
- Highlight call to action
- Solid color rules at the bottom grounds the layout providing a subliminal sense of stability.
The sales sheet design upgrade was a success, as the sales team now has a professional-looking document to take with them on sales calls.
Whether the document is used on the website or distributed at marketing and sales events, appropriately “dressed” collateral represents your company in the best professional light.
If your company collateral needs a makeover, please keep us in mind!
As a result of positive feedback from their customers, we were asked to remake all of their marketing materials.
We’d love to chat about how we can assist with your marketing projects. Feel free to contact us!